Jamaica’s human capital development agency, the HEART Trust/NTA, is committing J$5,000,000 to Export Max III – the JAMPRO, JBDC and JMEA’s export development programme. HEART Trust will be supporting the overall programme, with focus on packaging, labelling and branding component.

Packaging and labelling are challenging areas for many small to medium-sized businesses, and this is often a barrier to export. This component will include training for the exporters in the aforementioned areas and targeted in-firm technical assistance that will help the companies meet international standards for branding.

President of JAMPRO, Diane Edwards, welcomed HEART Trust’s support for the programme, saying that it was important to partner on this initiative to boost the competitiveness of Jamaican exporters. Ms Edwards said, “We’re happy that HEART has come on board to support Export Max III as we aim to bring over 40 companies to new markets. With their contribution to this cause, we are optimistic that at the end of the programme we’ll see a significant improvement in the companies’ branding, packaging and overall operations, which will improve their ability to penetrate international markets.”

For more information on participants in the programme visit: https://dobusinessjamaica.com/news/2019/12/8337/